WYLYW

WYLYW is a simple moniker I created for myself as a designer – rooted in the English initials and meanings of my Chinese name.

I am a Toronto born child of Chinese descent, and my Chinese name was never recorded on any government or official documents, only something that was for me and my family. By creating a brand that is so focused on memory and culture, I wanted to treat this as a way to officially record this name in a way that represents what I want this to be – a modern brand, rooted in themes of memory, culture, family and a strong sense of identity.

WYLYW represents where I came from and how I want to go forward staying true to myself as a designer, no matter what the medium or subject matter in the future may be. It’s just me here, and it will always be my intention to design things that I like that I believe others will as well.

Hi, I’m Alex.

I was born in Toronto, Ontario from a mother who loved drawing and a father that enjoyed making things around the house. These interests have followed me my whole life.

In 2025 I earned a Bachelor of Architectural Studies from the University of Waterloo and have since been experimenting with designing and building furniture and objects. I’ve dipped my feet through various work experiences in furniture, lighting and art installation design & manufacturing, and I enjoy working with various mediums and processes.

WYLYW is my place to share some personal projects as I work on them. The mediums and subject matters may change, but at my core I believe in design that gives users a feeling of ownership and agency not just in the design of their own space, but the objects that shape them.